Assignment 4: Internet Technology, Marketing, and Security Essay

Task 4: Internet Technology, Marketing, and Security The motivation behind this task is to â€Å"evaluate the reasons Social Media Marketing has gotten exceedingly mainstream among organizations everything being equal. Dissect the preferences and disservices of Social Media Marketing for business visionaries. Evaluate how Social Media Marketing is helping Pepsi acquire client knowledge than it would have something else. Research two (2) different organizations that have utilized Social Media Marketing for their potential benefit. Examine how every one of these organizations has used Social Media Marketing and give models your conversation. Guess what sway Social Media will have business throughout the following decade and distinguish what abilities you have to improve to exploit the changes (Boone, Kurtz, 2012).† Assess the reasons Social Media Marketing has gotten exceedingly well known among organizations all things considered. â€Å"The experimentation time in online life advertising is long finished. Internet based life has demonstrated to be a feasible and conceivably rewarding advertising channel for B2B and B2C organizations all things considered, over the globe. As an ever increasing number of organizations get on board with the internet based life temporary fad, it is more significant now than any time in recent memory that you offer some incentive, not include to the messiness as of now the social web. The prevailing heroes of internet based life are the brands that tune in to their locale, and convey advantageous data dependent on what they hear (Top Rank, 2013).† Investigate the favorable circumstances and burdens of Social Media Marketing for business visionaries. â€Å"Your internet promoting methodology may remember paid publicizing for search systems, for example, Google, Bing, or Yahoo. Social promotions on Facebook, Twitter, or LinkedIn may likewise be viable apparatuses for your informing. Our initial step is to decide your objectives and where your crowd lives, so as to put your image before the perfect individuals, in the correct spot, at the ideal time (Top Rank, 2013).† â€Å"Through convincing, innovative duplicate and symbolism, our hunt, show and social promotions motivate your crowd to make your ideal move, regardless of whether your goal is to: †¢ Attract new possibilities and clients †¢ Engage purchasers and assemble network around your image †¢ Convert possibilities to steadfast clients (Top Rank, 2013).†. â€Å"Regular detailing and progressing streamlining guarantees you get greatest responsibility and the most ideal outcomes from your online battles (Top Rank, 2013).† Evaluate how Social Media Marketing is helping Pepsi acquire client understanding than it would have something else. â€Å"The ascent of social and versatile is reworking the advertising playbook for even the most settled organizations. While numerous brands are as yet throwing a watchful eye at internet based life for business, Pepsi has grasped the innovation, cutting out an aspiring social procedure planned for building associations with the Millennial age, destined to be the biggest customer bunch in US history (Social, 2012).† â€Å"A late article by David Hatch of US News and World Report works superbly of separating Pepsi’s social procedure, the focal point of which is its â€Å"Live For Now† advertising effort. The crusade, focusing on 18-multi year olds, is an extraordinary case of a set up brand adequately using five basic parts of online life advertising: customer commitment, client produced content, information collection, geo-neighborhood, and inbound showcasing (Social, 2012).† DYNAMIC CONSUMER ENGAGEMENT â€Å"Pepsi’s new computerized dashboard is the latest emphasis of an online procedure that included last year’s introduction of Pepsi Pulse and Sound Off, online goals that urged guests to remark on The X-Factor, a Fox organize unscripted tv show whose supporters incorporate Pepsi (Social, 2012).† â€Å"To further connect with its online network, the tune choice and reprises for a Pepsi show arrangement this mid year including significant craftsmen will be picked to some degree by tweets from the live crowd and people viewing on the web (Social, 2012).† â€Å"Pepsi is discovering that on the off chance that you need to stay significant with this new kind of customer, you must be the place they are, you need to talk their language,† and you need to associate with them in a manner that â€Å"keeps them feeling like they need to be a piece of your brand,† says Brian Solis, a main expert at the Altimeter Group. Associated purchasers, he includes, are â€Å"getting prepped and molded to anticipate that the world should come to them (Social, 2012).† â€Å"USER-GENERATED CONTENT ‘Social media promoting is getting progressively reliant on client produced content, which means surveys, remark, or some other contribution from clients. Friend impact measurably affects buyer buy choice, particularly among Millennials (Social, 2012).† â€Å"Understanding this, Pepsi has made another advanced dashboard on their Pepsi.com place page to help the Live For Now battle, featured by client created messages from Facebook and Twitter that incorporate the #LiveForNow hashtag (Social, 2012).† â€Å"Moreover, with the assistance of SocialFlow, a device that positions the prominence of article content inside crowd portions, Pepsi is focusing on what their intended interest group is keen on. â€Å"It’s about that development [online], and where people’s time is being spent,† says George Smith, ranking director, social methodology and execution, for Pepsi Beverages (Social, 2012).† â€Å"Actually tuning in to shoppers so as to comprehend their needs and needs fabricates client reliability, making brand evangelists who will get the message out and go about as online safeguards of the organization brand (Social, 2012).† â€Å"Moreover, by checking what individuals say web based regarding its items, Pepsi can oversee client grievances continuously, before they take on their very own existence (Social, 2012).† â€Å"DATA AGGREGATION â€Å"Unlike conventional, harder-to-follow publicizing techniques, for example, TV and print, internet based life gives an abundance of insights about the age, sexual orientation, socioeconomics, interests, and responses of customers. As Smith notes, â€Å"With advanced, you end up with a great deal of additional information, and you end up with much all the more comprehension of who your customer is (Social, 2012).† â€Å"This buyer information assists Pepsi with refining its shopper commitment model, the impact of which is to pull in new fans, and along these lines more information (Social, 2012).† â€Å"GEO-LOCAL REACH â€Å"Pepsi is jumping on the freshest pattern in social: SoLoMo, or Social, Local, Mobile. Because of the enormous purchaser adjustment of advanced cells, organizations like Pepsi can coordinate online networking with area based portable advertising. (Social, 2012).† â€Å"Why do as such? Since Pepsi can be increasingly careful about arriving at populaces in explicit geographic territories. â€Å"We’re seeing great outcomes from that,† Smith says, clarifying that the organization can target neighborhood crowds with uncommonly custom fitted promoting messages energized by area data gave in Facebook profiles (Social, 2012).† â€Å"This sort of small scale focusing on permits brands to chase customers with a high-accuracy rifle rather than a shotgun (Social, 2012).† â€Å"INBOUND MARKETING Out with the push, in with the force (Social, 2012).† â€Å"Pepsi has perceived that the tech-empowered force move to the buyer has adequately killed numerous customary types of outbound, or push, advertising. Today’s smart shopper needs to be tuned in to and sought byâ marketers. They need direct channels of correspondence to brands. To put it plainly, shoppers anticipate that brands should utilize inbound promoting best practices as a commitment model (Social, 2012).† â€Å"When done appropriately, this methodology is a success win for brands and customers. Pepsi’s social tactician George Smith perceives the common advantage of direct shopper association: â€Å"It’s ideal to have the option to have that immediate discussion with them, and not need to depend on a particular media channel to push this, or purchase TV continually to push that message,† he says (Social, 2012).† â€Å"By last tally, Pepsi’s 8,181,075 Facebook fans concur (Social, 2012).† Research two (2) different organizations that have utilized Social Media Marketing for their potential benefit. â€Å"At TopRank ® Online Marketing, we comprehend that your company’s accomplishment in internet based life requires a profound comprehension of your customers’ needs and their excursion all through all phases of the purchasing cycle. We represent considerable authority in making focused on, excellent substance that serves to pull in, draw in and even proselyte clients as they figure their social connections their buying choices. Numerous organizations offer web based life advertising, yet we are one of only a handful not many with experience and demonstrated outcomes to reliably arrive at objectives in marking, social PR, and even lead age utilizing social (Top Rank, 2013)† â€Å"†¦Ã¢â‚¬â„¢ BFM ® is an exceptional mechanical funnel connector intended to give protected, sterile and productive associations for the transportation and development of powder inside mass powder preparing plants (Top Rank, 2013).† Their goal was â€Å"†¦Ã¢â‚¬â„¢ build up another site and dispatch a key web based advertising program that would expand guests just as deals requests for the company†¦Ã¢â‚¬â„¢ (Top Rank, 2013).† â€Å"The choice was made publicize their image on the site using website streamlining (SEO) strategies: †¢ Website improvement and specialized evaluation †¢ Keyword research and substance enhancement †¢ Content advancement and third party referencing †¢ Web examination and change following (Top Rank, 2013).† These activities using web based life advertising came about in, â€Å"†¦ site traffic increment more than

The Clock Essay Example for Free

The Clock Essay A ‘clock’ is an instrument used to indicate, record, and oversee time. The word ‘clock’ originates from the French word â€Å"cloche† significance chime, came into utilization when timekeepers were kept in ringer towers in the Middle Ages. Students of history don't who or when humanity â€Å"invented† a period keeping gadget or a â€Å"clock†. Most likely a large number of years back when somebody put a stick in the ground and saw a sad remnant of the sun move over the ground, known as the sundial. (Cummings, 1997-2012). After the Samarian culture abandoned little information, the Egyptians were close to separate their day in two sections. A vertical stick, or pillar that is utilized to cast a shadow is known as a sundial. They were utilized as ahead of schedule as 3500 B.C.. Another shadow clock or sundial, conceivably the primary convenient timepiece, came into utilization around 1500 B.C. to quantify the entry of hours. As the sun moves from east to west, the shadows foresee the time. They additionally indicated the years longest and briefest days when the shadow around early afternoon was the most limited or longest of the year. The Greeks utilized a sundial called â€Å"pelekinon†. These sundials are set apart to foresee time precisely consistently. They constructed a progressively exact sundial dependent on their insight into geometry. An antiquated Egyptian sundial from the eighth century and a Greek sundial are still in presence today. Water tickers alongside sundials are known to be the most established time-estimations gadgets. The bowl-molded outpouring is the least complex type of a water clock and is known to have existed in Babylon and in Egypt around the sixteenth century BC. Different districts of the world, including India and China, additionally have early proof of water tickers, yet the soonest dates are less sure. A few creators, be that as it may, guarantee that water checks showed up in China as ahead of schedule as 4000 BC. (Cowan, 1958) Ctesibius or Ktesibios or Tesibius (Greek: Κï„î ·Ã¯Æ'î ¯Ã® ²Ã® ¹Ã® ¿Ã¯â€š) (fl. 285â€222 BC) was a Greek designer and mathematician in Alexandria, Ptolemaic Egypt. (Starting at 2008, 1768â€2010) He improved the clepsydra in the third century by B.C. by which water that dribbled into the compartment raised a buoy that conveyed a cursor to stamp the hours. He joined a toothed rack with a buoy switch that when raised would turn a wheel where he introduced mechanical marking winged creatures and ringers to connote certain hours of the day, for example, early afternoon or 12 PM. In the sixteenth century A.D. clepsydras were utilized by Galileo to time his trial falling items. A light timepiece is additionally of antiquated inception. Nobody knows precisely when it began. It was utilized to gauge the short lived of time by stamping interims along the range of the light. Antiquated Egyptians utilized fat, a creature substances to make candles. The Romans were the first to utilize a wick within a flame. Beeswax was utilized to make candles during the medieval times, anyway it was over the top expensive. It was said that the Romans and the Chinese would utilize flame timepieces as morning timers. They would put a nail in a specific purpose of the light contingent upon the ideal time. At whatever point the flame wax softened down to the nail, the nail would then fall onto a tin dish and make a clamor. An hourglass or sand clock was a usually utilized time gadget. Its comprise of two glass compartments associated by a limited neck containing a specific measure of sand that gradually streams from the base chamber to the lower in a set measure of time, frequently one hour or thereabouts. Hourglasses were exceptionally famous on board transports, as they were the most trustworthy estimation of time while adrift. In contrast to the clepsydra, the movement of the boat while cruising didn't influence the hourglass. The way that the hourglass likewise utilized granular materials rather than fluids gave it progressively precise estimations, as the clepsydra was inclined to get buildup inside it during temperature changes. (Balmer, (Oct., 1978)). In the right on time to-mid - fourteenth century A.D., enormous mechanical checks start to show up in towers of a few huge Italian urban areas. These timekeepers were weight driven and extremely mistaken. One of the main tickers to strike the hour was in Milan in around 1335 A.D. These tickers just had one hand, the hour hand. In 1510, a man by the name of Peter Henlein, a locksmith and clock creator of Nuremburg, Germany, concocted the spring driven clock. He is regularly viewed as the innovator of the watch. (Dohrn-van Rossum Dunlap, 1996). In 1557, the moment hand was created. Notwithstanding, it wasn’t until the creation of the pendulum in the late 1600’s that the moment hand got valuable. As power was presented, tickers started to utilize an electrical motivation to work the dials of an ace clock. The electrical flow supplanted the spring and weight as a force source. The piezoelectric impact given by the quartz precious stones was found by the Curie siblings, Pierre and Paul-Jacques Curie in 1880, however wasn’t applied into a clock until 1929. This impact showed by specific gems producing a voltage when subject to an electric field, initiated an electric potential to close by transmitters, hence controlling the clock. These timekeepers can have an exactness of one second at regular intervals. Alongside these developments, Charles Dowd presents time zones in 1870 partitioning the United States by meridians 60 minutes, and 15 degrees separated utilizing Greenwich, England as zero meridian. In 1883 the railways embrace the four time zones for the mainland United States. Furthermore, in 1918 the United States Congress sits back Act’, approving The Interstate Commerce Commission to set up standard time zones inside the United States, and setting up light sparing occasions. At last, In 1949 The National Institute of Standards and Technology assembled the principal nuclear clock, utilizing smelling salts. A second is officially characterized as 9,192,631,770 vibrations of the cesium iota. Nuclear clock NIST-7 has been the primary nuclear time standard for the United States, and is among the best time gauges on the planet.

The Connection Between PTSD and Pain

The Connection Between PTSD and Pain PTSD Related Conditions Print How Pain and PTSD Occur Together By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Daniel B. Block, MD on January 23, 2020 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD on January 23, 2020 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children Tom Merton/Getty Images If you have posttraumatic stress disorder (PTSD), your doctor may have explained that youre at higher risk for other health problems such as depression and heart disease. But you may be surprised to learn that people with PTSD are also more likely to have problems with pain than people who dont.?? Whats the story behind PTSD and pain? PTSD and Pain Frequency Studies show that pain is one of the most common physical problems reported by people with PTSD.?? This finding holds true no matter what types of traumatic events they experiencedâ€"for example, a motor vehicle accident, physical assault, or combat injury. People with PTSD are also more likely to report pain-related disability. In one study of volunteer firefighters with PTSD, approximately 50% were having pain (mainly back pain) compared with only about 20% of firefighters without PTSD.In two other studies, from 20% to 30% of patients with PTSD had frequent and chronic pain symptoms. You can also look at this situation in reverse. Many patients with chronic pain problems also have PTSD. In fact, from 10 percent to 50 percent of people getting treatment for chronic pain have PTSD as well. These rates of PTSD are higher than those found in the general population.?? Why Do They Occur Together? One reason is obvious: Many traumatic events cause pain. Severe traumatic events, such as living through a natural disaster, physical assault, or combat, can inflict serious injuries that lead to chronic pain. The more severe the traumatic event, the more likely it is that severe injury, along with PTSD, will result. The second reason why PTSD and pain occur together so often isnt as obvious, but its just as important to know: Some symptoms of PTSD may cause pain. For example, PTSD-related hyperarousal symptoms often cause tense muscle pain that can become chronic. Then theres the pain that can be caused by other disorders that commonly occur with PTSD, such as depression, which is common in people with PTSD?? and can make them more likely to avoid or scale down physical activities that were helping them stay fit. This may result in poorer health and even disability--increasing their risk of developing pain problems. Treat Both for Best Results If you have both PTSD and pain, getting treatment for both can make a big difference in how you feel. Since PTSD symptoms can give rise to pain, getting treatment for them may help you prevent or reduce pain problems. Considering PTSD treatment? You can use  the Anxiety Disorder Association of America to find PTSD treatment providers in your area. If you already have trauma-related pain and PTSD, getting treatment may help with two types of problems: Your physical painThe upsetting PTSD symptoms pain from trauma can trigger, such as memories or thoughts about your traumatic event The 9 Best Online Therapy Programs

Brachylogy - Short and Sweet

Differences Among Source Oriented Records, Problem...

1. CheckPoint: Record Formats * Resource: Ch. 4 of Essentials of Health Information Management: Principles and Practices 1. Summarize, in 250 to 300 words, the differences among source oriented records, problem oriented records, and integrated records. 2. Include how you think the advantages and disadvantages of each record format affect everyday work—remember to think about retrieving records as well as filing them. 3. Post your CheckPoint in your Assignment Section as an MS-Word document. Patient Records Many facilities and physician offices maintain patient records in a paper format known as a manual record. A variety of formats are used to maintain manual records, including the source oriented records (SOR),†¦show more content†¦2. Problem list: The problem list is kept in the front of the record and can be likened to a table of contents in a book. Another conceptual characteristic of the POR is problems are expressed at the level of the writers understanding and do not include diagnostic impressions which are considered as part of the treatment plan. 3. Initial Plan: Development of a care plan The initial plan should be considered in 3 parts: I. Diagnostic (Dx) that is plans for collecting more information II. Therapeutic (Rx) plans for treatment and, III. Patient Education plans for informing the patient as to what is to be done. 4. Progress notes: Should indicate what has happened to the patient, what is planned for the patient, and how the patient is responding to therapy. Progress notes should contain four component parts: I. Subjective part written in the patients own words about his problem II. Objective part the doctors observation and test results. III. Assessment is the diagnostic opinion of the health care provider IV. Plan for continued treatment. Contains diagnostic and therapeutic and educational plans to resolve the problem. In PORs, eachShow MoreRelatedData Warehousing : A Data Warehouse1151 Words   |  5 Pagescreating reports. Data warehousing system is used for decision making by analyzing the reports. A data warehouse is a relational database, which is designed for analysis and query. It helps an organization to consolidate and analyze data from different sources and make decision. 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Does Sex Sell Free Essays

Whether they are on TV, radio, or in a magazine, there is no way that you can escape advertisements. They all have their target audience who they have specifically designed the ad for. This is a multi billion dollar industry and advertisers study many ways that they can attract people’s attention. We will write a custom essay sample on Does Sex Sell or any similar topic only for you Order Now One way that is used the most and is in some ways very controversial is use of sex to sell products. Evan Williams, a company who sells whiskey, released a print ad of a young woman dressed in her Sunday best on one side of the advertisement saying â€Å"the longer you wait†. On the other side they have a picture of the same woman as an adult dressed in a sexual manner saying â€Å"the better it gets†. In the middle of the ad is a bottle of their whiskey and next to that it says â€Å"aged seven years†. An analysis of the Evan Williams advertisement will include the appeals of ethos, logos, and pathos. The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors, drawing your attention there, as well as the bottle of whiskey which is right in the middle of the page. One way to try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. On the side of that picture they show the same girl who now has become a woman, and is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is to drink Evan Williams Kentucky straight bourbon whiskey. I feel that this advertisement is not very ethical at all. They send the message that if you do not wear sexy clothes and try and act sexy then you are not good enough. The logic behind the advertisement is almost in all essence, sexual. They are using a woman who is very attractive with bright colors standing next to a bottle of whiskey. As well, they try and use their slogan that goes with their product and apply it to a completely different situation with a woman. They show how much â€Å"better it gets† when it is aged seven years. This is very degrading to the woman because they portray her as being ugly in the first photo, but after seven years, less clothing, and makeup she is much better. There is nothing wrong with the girl on the left who is just plain and simple. When you have to wear something sexual to get noticed it just continues to drain away from the collective respectability of our society. They try to play sexual emotions in this advertisement. They show an attractive woman and a bottle of whiskey. They try and make it seem that if you drink their product that you can get this woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive. The newer picture also is more vibrant plus she is wearing a lot more sexually provocative clothing than her old self, who is covered up and not showing any skin. It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not better looking. Personally I think that this is an unethical dilemma that we face in society today. Using sex to sell products is something that companies should stay away from. Depicting images of people for personal gain is not right in my opinion. Unfortunately in our society this form of advertisement is accepted. This ad is although one that does appeal to its targets by using clever wording. How to cite Does Sex Sell, Essay examples

Top 5 Strategies For Using Your Nonfiction Book As Part of an Effective Branding or Marketing Campaign - The Writers For Hire

TOP 5 STRATEGIES FOR USING YOUR NONFICTION BOOK AS PART OF AN EFFECTIVE BRANDING OR MARKETING CAMPAIGN Many new authors find that once they have their book written and published, they rarely see a return on their investment simply by book sales alone. While frustrating, it’s certainly not uncommon. In fact, hardcopy book sales have been on the decline since digital publishing was introduced and has grown in popularity. For authors publishing with traditional publishers, it’s getting harder to get noticed and book advances are getting smaller. If you are lucky enough to catch the attention of a trade publisher, you might get an average advance of $10,000 to $15,000 or you could get one as low as $1,000. With many nonfiction books only selling an average of 3,000 to 5,000 copies within a book’s lifetime, often you’ll never earn anything beyond that advance. For self-published nonfiction books, the numbers can get worse as the author is doing all the writing, publishing, and marketing work with no advance at all. So, why would anyone ever bother writing a book at all? I can answer that question in one word: Leverage! Why you need to use your book as part of an overall branding or marketing campaign Don’t let the above numbers put you off. Writing and publishing a nonfiction book is still a worthwhile endeavor. Many savvy business people know they aren’t writing a book to sell tons of copies and make it on the New York Time’s Best Sellers List, although that would certainly be an added perk. They are writing a book that gives them leverage to build their brand, make more business sales, gain more gigs, or lure in new clients and build on the clientele they already have. They are writing a book for a purpose. If they sell copies of their books along the way, even better! If you are also looking to build your personal or business brand, win new customers, gain exposure, or position you and/or your company as an expert in your field, the following are some key strategies to doing just that. Top 5 strategies for leveraging your book in a branding or marketing campaign: Strategy #1: Use copies of your book as a giveaway item (known as a premium) within your marketing campaign. Why? People love free! They’re also impressed by people who have written a book. Using this strategy gets your audience engaged while getting your name and business out within your market. Giving out a copy of your book is a great way to build trust, thank existing clients for their business or new client referrals, as well as a way to capture potential client information for new leads. You can also provide it as a prize for contests. Strategy #2: If your book is in hardcopy form, turn a chapter or two into a free digital, downloadable sample and upload it to your website. Why? This can be used as a premium that potential clients can have in exchange for their contact information and permission to be put on your email marketing list. Many people will give you their information just to receive your free offer. And it gives you a captive list of people you can contact in the future to sell your services or products to. Plus, if you give them the option to purchase the book in full, you’ll be making money on the backend as well. Strategy #3: Leverage your book by giving it away as a bonus to another customer purchase or as a package of products. Why? Bonus is just another word for free, and like I said, people love free! When you use it as a bonus to other services or products you’re selling, it increases the perceived value of those services or products. Customers see your offer as a better bargain. Therefore, you make more lucrative sales! Strategy #4: Send copies of your book to the media. Why? Oftentimes when you send a free copy of your book to TV outlets, radio, and even newspapers, this gains the attention of the people who can get your name out to the masses. Being highlighted in the media gives you further opportunity to be seen as an expert in your field and leverages your ability to build trust with your audience. You can also gain more speaking engagements (either paid or unpaid) with this publicity and it can give you something to build your other marketing or branding efforts around. Strategy #5: Sell your book on the backend. Why? If you do presentations at conferences or have other public speaking gigs, leverage your book to further cement your expertise to your audience. It helps you promote yourself and your services to those in attendance while potentially selling copies of your book at the same time. Regardless of how you use your nonfiction book as leverage within your branding or marketing campaign, publishing your own book is a valuable asset to your overall success.